Blogger outreach is an essential component of any successful digital marketing strategy. The process involves reaching out to bloggers and influencers in your niche to build relationships, promote your brand, and secure guest posting opportunities. But the question is, should you do blogger outreach in-house or outsource it to a reputable digital marketing agency? Below you can see some of the pros and cons of each option that can help you decide what is best for your business and its digital marketing.
Doing Blogger Outreach In-House
There are pros and cons to doing blogger outreach in-house for your business, and you can see some of the most common ones listed below.
- Cost-Effective: Doing blogger outreach yourself can save much money compared to hiring an agency or freelancer. You do not have to pay anyone else for their time and expertise.
- Control: You have full control over the process when you do blogger outreach in-house. You can decide which bloggers to contact, what to say, and how to follow up.
- Personal Touch: By doing blogger outreach yourself, you can add a personal touch to your outreach efforts. You can customise your outreach emails and tailor your approach to each blogger’s needs and interests.
- Time-Consuming: Doing blogger outreach yourself can be very time-consuming, especially if you’re new to it. You must research bloggers, find their contact information, and craft personalised outreach emails.
- Limited Reach: If you are new to blogger outreach, you may not have a large network of bloggers and influencers to reach out to. This factor could limit your reach and impact.
- Lack Of Expertise: Blogger outreach requires a certain level of expertise and experience to be successful. You may struggle to get the desired results if you do not have this expertise, and the process can take longer.
Outsourcing Blogger Outreach
You can also consider outsourcing blogger outreach services and using the services of a reputable digital agency, which also has pros and cons, as you can see below.
- Saves Time: Outsourcing blogger outreach can save you time and effort. You can focus on other aspects of your business while a professional oversees outreach for you.
- Access To Expertise: By outsourcing blogger outreach to a professional agency or freelancer, you can tap into their expertise and experience. They will know which bloggers to target, what to say, and how to follow up to get the best results.
- Wider Reach: A professional blogger outreach service will have a wider network of bloggers and influencers to reach out to. It can help you reach a larger audience and get more exposure for your brand.
- Cost: Hiring a professional blogger outreach service can be expensive, especially if you are a small business with a limited budget.
- Loss Of Control: When you outsource blogger outreach, you give up some control over the process. You must trust the agency or freelancer to represent your brand effectively.
- Generic Outreach: Some blogger outreach services may use a generic approach that is not personal or tailored to each blogger’s needs and interests.
Ultimately, the decision comes down to your budget, time constraints, and expertise. If you have the time and expertise to do blogger outreach, it can be a cost-effective way to build relationships with bloggers and influencers in your niche. However, outsourcing blogger outreach to a professional agency or freelancer may be the best option if you are short on time or lack the expertise.